Brand Feature: Serta

June 2, 2015

For the last seven weeks I have researched and written on some of the many technologies Serta has invented and implemented into their mattresses. I was impressed at the level of innovation and determination Serta has given to sleep technology and learned much about the company along the way. This week I will wrap up my Serta mattress technology series with a brand feature on Serta as a whole.


To start off, Serta is America’s #1 mattress brand. Closing in on a century since its conception, Serta has garnered the trust of millions of customers worldwide. But it is important to note that Serta is not the oldest mattress company out there; In fact, Serta is the youngest of the big three S-brand mattresses. This proves that it is quality, not seniority, that has made Serta #1.

For over 80 years Serta has provided the highest levels of quality, comfort, and safety by consistently investing in revolutionary technologies that meet the widest range of consumer needs. Whatever you are looking for in a good night’s sleep, Serta has the perfect mattress for you.

iComfort is a household name and just one of Serta’s many successful lines. The Perfect Sleeper continually ranks as Serta’s #1 selling brand and remains the only mattress brand backed by the National Sleep Foundation.


Serta is also the nation’s #1 hotel mattress supplier, so if you’ve recently spent a night in a hotel, it’s likely that you slept on one of Serta’s renowned hotel mattresses. Serta supplies mattresses to several notable hotel chains, including:

  • Best Western International
  • Crowne Plaza Hotels
  • Doubletree Hotels
  • Embassy Suites
  • Hampton Hotels
  • Hilton Hotels
  • Marriott Hotels
  • Omni Hotels
  • Waldorf Hotels

If you’ve recently spent the night at a hotel and envied the mattress quality compared to what you are sleeping on at home, it’s likely you can find that exact mattress among Serta’s Hotel Series of mattresses. It is not unusual for hotel guests to realize the faults in their own mattress after comparing them to one supplied by Serta.


Beyond their award winning mattresses, Serta is well known for their popular “Counting Sheep” ads. These sheep are arguably one of the most beloved company mascots, especially in the mattress industry. The Counting Sheep only support Serta’s standing as a clever and modern company that keeps ahead of the game on all fronts. When you look at many of Serta’s competitors, you see them taking an approach that encourages an old-fashioned style and ideals that have survived for a century or more, but Serta has pulled away from that and embraced new technologies like memory foam and gel infusion while still offering traditional innerspring mattresses.

Simply put, Serta is the best. They exemplify good business practice, quality products, and an eye towards safety and environmental friendliness. The only question that remains is, are you sleeping on a Serta?


The ZoneActive™ 5-Zone Foam Topper by Serta

May 26, 2015


The ZoneActive™ 5-Zone Foam Topper by Serta is a clever solution for the frequent problem of uneven pressure distribution when sleeping. When you lie down on your mattress, your body is not perfectly flat. No matter which position sleeper you are (back, side, or stomach) certain parts of your body are heavier and/or protrude more than others, which causes them to create more pressure. Side sleepers generally experience this the most, as the differences in width between the human frame at the neck, shoulders, waist, and hips, can be significant. This often causes the widest parts (the shoulders and hips) to experience excessive pressure as they cut deeper into the mattress, while the thinner parts (the head, neck, waist, and legs) experience little to no pressure. This can lead to waking up with a sore hip or shoulder on the side you are laying on, and sometimes an arm or leg being “asleep” from lack of blood flow. On the flip side, this can cause a sore neck or lower back where your head and waist are unsupported and bent unnaturally for hours. Back and stomach sleepers can experience the same issues, but usually to a lesser extent. For back sleepers, the hips and butt still contain more weight and therefore cause more pressure, while the arch of the lower back is unsupported. For stomach sleepers, the midsection is the center of gravity and the weight tends to cause the thinnest part (the waist) to bend into the mattress overextending the arch of the lower back.


With the advancement of mattress technologies and sleep analysis, mattress companies including Serta soon realized this common issue. The ZoneActive™ 5-Zone Foam Topper by Serta was one solution designed to address it. Here’s what Serta has to say about it:

  • This specially engineered foam topper features five zones of alternating comfort and support that work to evenly distribute your body’s weight. This strategic design helps to reduce pressure build up at the key areas of the shoulders, arms and hips for a more comfortable sleep with less potential for tossing and turning.

The basic idea is to lower the density, and therefore the pressure, in the areas that have a tendency of experience excess pressure. By doing this, the key areas like the shoulders and hips rest on a portion of mattress with more give. This allows them to sink in further and experience less resistance, and therefore less pressure. On the flip side, this brings the neck, waist, and legs closer to the mattress, so they receive more support from the denser portions of the mattress. As a result, weight and pressure is more evenly distributed so that each part of the body receives a little pressure, rather than some parts receiving a lot and some part receiving none. This creates a much more comfortable and even sleeping surface.

With the ZoneActive™ 5-Zone Foam Topper, Serta is essentially manually counteracting the pressure disjunction that results from the uneven distribution of weight and shape of the human frame. This technology was a solution for a very common problem, that since its invention has become widely accepted and used in various interpretations during innerspring mattress design. Even in some non-innerspring mattresses, such as memory foam, different density materials have been staggered in this way for essentially the same purpose. Recently, high-quality memory foams and other such materials have achieved the ability to automatically react to pressure points to distribute weight more evenly, but for innerspring and less expensive mattresses, zoning is still a viable solution.

The ZoneActive™ 5-Zone Foam Topper is just one more way Serta solves subpar sleep.

Comfort Last® Foam Core with Ultimate Edge® Support by Serta

May 19, 2015



Digging even deeper than last week, we finally reach the heart of Serta’s iComfort® Sleep System: the Comfort Last® Foam Core. This core is paired with Serta’s Ultimate Edge® Support, enhancing the firmness of the edge while also tightly containing the inner foam. Here’s what Serta has to say:

  • This advanced foam support system is designed to help support your body throughout the night, promoting a more restful night’s sleep. Plus, Ultimate Edge® Support strengthens the mattress edges, reducing that annoying edge “roll-off” so you have more room to stretch. Available in every iComfort Sleep System.

The Comfort Last® Foam Core with Ultimate Edge® Support is the densest part of the mattress, providing a solid and supportive foundation for the rest of the comfort layers to work off of. The Ultimate Edge® Support border is even denser, containing the inner foam and providing a more firm edge that resists bending and can support sitting. The Ultimate Edge® is important for couples who share a bed, as it increases the viable sleeping area from edge to edge, rather than just a sweet spot in the middle.



This combination of the Comfort Last® Foam Core with Ultimate Edge® Support also greatly enhances the durability of the mattress. The dense core is resistant to sagging and indentation to help reduce the formation of a body impression, and the Ultimate Edge® border keeps that inner foam tight and compact, while retaining the frame of the mattress to prevent twisting, bending, or warping. This technology used in conjunction with Serta’s cooling, contouring, and reactive comfort layers, achieves some of the most popular and effective mattresses on the market. Serta’s iComfort line has become a household name, and it all starts with the Comfort Last® Foam Core with Ultimate Edge® Support.


Pods™ Gel-Activated Support by Serta

May 12, 2015


This week we will take a look at one of Serta’s technologies that you will find buried deeper in their mattresses: Pods™ Gel-Activated Support. As usual, Serta says it best:

  • Strategically positioned macro-gel discs work with our Comfortlast® Foam Core support system to help provide extra push back support from the deepest part of the mattress and a firmer seating edge.

As you can see in the image below, the Pods™ Gel-Activated Support layer is most often found lower in the mattress. Unlike previous weeks technologies that are focused on cooling and providing initial comfort, Pods™ Gel-Activated Support is a clever technology used to bolster the support of your mattress near the core. The concept is similar to the reactive surfaces found in the higher layers of Serta mattresses, but instead of reacting with contouring, this design reacts with additional deep-down support.


Serta seems to have a layer of comfort material for every enemy of sleep. From heat, to contouring, to support, to edge support, Serta has a solution. Pods™ Gel-Activated Support aids in both of the latter, and in conjunction with the Comfort Last® Foam Core with Ultimate Edge® Support and a layer of Cool Action™ Dual Effects® Gel Memory Foam, each of these sleeping problems is addressed for an exceptional mattress.

There’s a reason Serta is #1.


EverFeel™ Technology by Serta

May 5, 2015

Screenshot 2015-05-05 at 12.45.03 PM

To continue the series on sleeping technologies by Serta, this week we will cover EverFeel™ Technology. Unlike the previous three weeks’ technologies, cooling is not a primary concern of EverFeel™ memory foam. Instead, a thin layer of EverFeel™ material is usually used at the top of a mattress for the reasons Serta states below:

Screenshot 2015-05-05 at 12.46.56 PM

– The cradling comfort you expect from memory foam

– No need for time or temperature to adapt to your body

– A difference you will feel the moment you lie down

As you can see, unlike traditional memory foam, Serta’s EverFeel™ does not require the usual “break-in” period. This material is designed to react immediately, making it an exceptional surface layer for most mattresses. You will find a layer of Serta’s EverFeel™ material in several of their models, usually, but not always, as the very first layer. EverFeel™ memory foam provides immediate contouring for immediate comfort the moment you lie down. You won’t find yourself coaxing your mattress into providing you with proper comfort as with some other memory foams, and can expect a comfortable surface as soon as you lie down, every time.

Just another revolutionary advancement in memory foam technology brought to you by Serta.


EverCool™ Memory Foam by Serta

April 28, 2015


Serta revolutionized the already revolutionary technology of memory foam by pursuing solutions that combated its main drawback: heat retention. In the last two weeks we have covered Cool Action™ Gel and Cool Action™ Dual Effects® Gel Memory Foam, two successful evolutions in Serta’s crusade for a cool sleeping memory foam mattress. Today we will cover a separate branch of of Serta’s technology: EverCool™ Memory Foam. The EverCool™ technology takes a different approach than Cool Action™ Gel and Cool Action™ Dual Effects® Gel Memory Foam, making it a different branch that has evolved separately from the Cool Action™ line. The cousin of Cool Action™ Gel Memory Foam, EverCool™ Memory Foam, does not use gel infused foam and conductive gel beads to dissipate heat, but instead features a super-fine infusion of heat-conducting graphene.


The current EverCool™ Gfx Memory Foam combines premium, breathable memory foam with graphene to allow airflow and greatly enhanced heat dissipation. The conductive graphene, much like the Cool Action™ Gel beads, actually pulls heat away from the body and disperses it more evenly where it can be whisked away from a large surface area of the mattress rather than collected beneath and against your body. All of this while Serta’s premium memory foam provides supple body conforming comfort that gently contours to the body while reacting to provide proper and accurate support with enhanced cushioning. Serta’s graphene infused memory foam also greatly increases the lifespan of the mattress, by reducing concentrated heat and pressure wearing down the key areas you sleep on most. EverCool™ Gfx Memory Foam by Serta is just another breakthrough in the science of sleep brought to you by America’s #1 mattress company.

Sleep cool, sleep soundly, sleep Serta.


Cool Action™ Gel by Serta

April 21, 2015

cagcircle-aThere are many reasons why Serta is America’s #1 mattress brand. One of the main reasons is innovation and revolutionary sleeping technologies. Cool Action™ Gel pioneered a new category of sleep systems with Cool Action™ Gel Memory Foam material, exclusive to Serta. This innovation was a result of careful study and refinement of existing memory foam products, combating what is considered the biggest drawback of memory foam: heat retention. Heat build-up during the night can cause uncomfortable and restless sleep. Serta’s Cool Action™ material combines open-cell structure and their MicroSupport™ Gel to significantly increase airflow and the ability to dissipate heat. Ordinary memory foam can trap heat against the body, but Serta’s Cool Action™ material whisks heat away from the body, and claims to be up to 12 times more breathable than ordinary memory foam. Serta’s Cool Action™ material also does not require the same “break-in” period as other memory foams do, being engineered to deliver superior comfort from day one, and maintaining its pressure-relieving comfort through a wider range of room temperatures than ordinary memory foam. All of Serta’s iComfort mattress models feature Cool Action™ Gel Memory Foam.


Cool Action™ Gel Memory Foam is the predecessor to Cool Action™ Dual Effects® Gel Memory Foam which we covered last week. This breakthrough technology took revolutionary memory foam mattresses to the next level by addressing the primary drawback that was keeping memory foam from sweeping the market of innerspring mattresses. Serta continues to improve on the design, and many other companies have come up with rival technologies to keep up with the success of Serta’s iComfort mattresses, which all started with the invention of MicroSupport™ and Cool Action™ Gel.



Get every new post delivered to your Inbox.

Join 574 other followers